reduced acos by 86.72%

Supplement Brand Case Study

1400% INCREASE

IN SALES

86% DECREASE

IN ACOS

12 MONTHS

WITH MYTEAMZ

Project overview

Category: Fitness, Weight Management, Supplements
Based in: UK

Our client, faced the challenge of selling a substantial stock of their Science-Backed Products in the competitive US market. With an initial focus on consultation, their objectives evolved to include:

  • Improve Visibility: Enhance product discoverability in a competitive market
  • Reduce ACOS: Implement efficient PPC strategies to lower advertising costs
  • Boost Conversions: Optimize listings to drive more sales
  • Maximize ROI: Ensure sustainable growth through targeted campaigns.
  • Market Positioning: Strengthen brand presence and stand out in the saturated market.
supplement image

OUR CHALLENGES

  1. Inconsistent ACoS% and low sales
  2. Competitive market
  3. Boost sales and stabilize performance
  4. Lower ACoS% for improved profitability.

Our Steps

  1. Market Analysis:

Strategic Research: Conducted in-depth market research using tools like Helium10 and Amazon Brand Analytics to identify high-performing keywords and market trends.

Buyer Persona Development: Created detailed buyer personas to effectively target the right audience.

Competitor Analysis: Performed comprehensive competitor analysis to pinpoint market gaps and successful strategies.

  2. Listing Optimization:

Detailed Research: Provided thorough research and specific requirements for optimizing product listings, including high-quality images and relevant keywords.
Market Trend Recommendations: Suggested adding more pack variations based on market trends, though cost constraints limited implementation.
Fulfillment Strategy – Prime Shipping Suggestion: Recommended shifting some inventory to FBA to offer Prime shipping, which the client partially adopted.

 3. Amazon PPC Campaigns:

Campaign Analysis and Optimization: Analyzed existing campaigns and implemented negative targeting to optimize spend.
New Campaign Launch: Launched new manual phrase and exact match campaigns with targeted budgets and relevant keywords.
Structured Approach: Implemented a structured approach with one campaign per ad group, variation, and keyword.
Continuous Monitoring: Continuously monitored and optimized campaigns based on performance data.

OUR IMPACT

Before MyTeamz:

Spend: £652.50
Sales: £278.00
ACOS: 234.71%
Orders: 16

After MyTeamz:

Spend: £12,541.93
Sales: £40,246.87
ACOS: 31.16%
ROAS: 3.21

WHAT THE CLIENT SAID

MyTeamz’s expertise in optimizing our listings and managing PPC campaigns has been a game-changer. They helped us stand out in a competitive market and achieve incredible growth. Highly recommended!

WANT RESULTS LIKE THIS? BOOK A COACHING CALL!

Our seasoned experts are eager to help your business thrive, so what are you waiting for?

Frequently asked questions

Here are answers to most common questions. Can’t find an answer? Call us!

To get started, simply book a call with us to assess if we can help you.

At MyTeamz, we believe every brand is unique. We take the time to understand your goals, target audience, and market position. Our bespoke solutions are tailored to meet your specific needs, ensuring maximum impact for your business.

Communication is at the heart of everything we do. You’ll have a dedicated project manager and access to our client portal, where you can track progress, provide feedback, and stay updated every step of the way.

Speed is key in e-commerce, and we prioritise timely execution. Most deliverables are provided within 24–48 hours, and we work proactively to meet tight deadlines without compromising quality.

MyTeamz rejects one-size-fits-all approaches. Every strategy we create is backed by research, data, and an understanding of your unique business dynamics, ensuring it’s tailor-made for success in your niche.

Contact Us