revenue increase of 49.2%

Woodworking and Interior Design Case Study

81.5% DECREASE

IN ACOS

49.2% INCREASE

IN PRODUCT SALES

72.3% INCREASE

IN PPC SALES

8 MONTHS

WITH MYTEAMZ

Project overview

Category: Furniture
Based in: USA

Our client, faced the challenge of selling a substantial stock of their medical waste bins in the competitive US market. With an initial focus on consultation, their objectives evolved to include:

  • Driving sale
  • Enhancing brand awareness
  • Maintaining a good Return on Advertising Spend (ROAS)
  • Clear the stock

OUR CHALLENGES

Optimize listings to boost conversions despite premium pricing, reduce ACOS while maintaining sales, and maximize budget efficiency to build a competitive edge for long-term growth.

Our Steps

  1. Market Analysis:

Strategic Research: Conducted in-depth market research using tools like Helium10 and Amazon Brand Analytics to identify high-performing keywords and market trends.

Buyer Persona Development: Created detailed buyer personas to effectively target the right audience.

Competitor Analysis: Performed comprehensive competitor analysis to pinpoint market gaps and successful strategies.

  2. Listing Optimization:


Detailed Research: Provided thorough research and specific requirements for optimizing product listings, including high-quality images and relevant keywords.
Market Trend Recommendations: Suggested adding more pack variations based on market trends, though cost constraints limited implementation.
Fulfillment Strategy – Prime Shipping Suggestion: Recommended shifting some inventory to FBA to offer Prime shipping, which the client partially adopted.

 3. Amazon PPC Campaigns:

Campaign Analysis and Optimization: Analyzed existing campaigns and implemented negative targeting to optimize spend.
New Campaign Launch: Launched new manual phrase and exact match campaigns with targeted budgets and relevant keywords.
Structured Approach: Implemented a structured approach with one campaign per ad group, variation, and keyword.
Continuous Monitoring: Continuously monitored and optimized campaigns based on performance data.

OUR IMPACT

Before MyTeamz:

Order Product sales: $12,413.87
PPC Spend: $15,655.33
PPC Sales: $11,868.5
ACOS: 126.11%

After MyTeamz:

Order Product sales: £18,525.39
PPC Spend: £4,329.01
PPC Sales: $37,809.9
ACOS: 23.37%,

WHAT THE CLIENT SAID

Partnering with MyTeamz was a game-changer for our Amazon sales. Their expertise in strategy and optimization helped us achieve remarkable growth. We’re thrilled with the results!

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Frequently asked questions

Here are answers to most common questions. Can’t find an answer? Call us!

To get started, simply book a call with us to assess if we can help you.

At MyTeamz, we believe every brand is unique. We take the time to understand your goals, target audience, and market position. Our bespoke solutions are tailored to meet your specific needs, ensuring maximum impact for your business.

Communication is at the heart of everything we do. You’ll have a dedicated project manager and access to our client portal, where you can track progress, provide feedback, and stay updated every step of the way.

Speed is key in e-commerce, and we prioritise timely execution. Most deliverables are provided within 24–48 hours, and we work proactively to meet tight deadlines without compromising quality.

MyTeamz rejects one-size-fits-all approaches. Every strategy we create is backed by research, data, and an understanding of your unique business dynamics, ensuring it’s tailor-made for success in your niche.

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