245% INCREASE
IN UNITS SOLD
229% INCREASE
IN PRODUCT SALES
236% INCREASE
IN PPC SALES
3 MONTHS
WITH MYTEAMZ
Project overview
Category: Medical Waste
Based in: UK
Our client, faced the challenge of selling a substantial stock of their medical waste bins in the competitive US market. With an initial focus on consultation, their objectives evolved to include:
- Driving sale
- Enhancing brand awareness
- Maintaining a good Return on Advertising Spend (ROAS)
- Clear the stock
OUR CHALLENGES
Averaging only 3.53 units per day from November to mid-February. Competitors with better sales and optimized listings. Content, images, and A+ content were not properly optimized. Keywords were not indexed effectively. Using FBM (Fulfillment by Merchant) with high shipping costs, whereas competitors offered free Prime shipping with FBA (Fulfillment by Amazon). Ineffective Amazon PPC campaigns with high costs and low returns.
Our Steps
- Market Analysis:
Strategic Research: Conducted in-depth market research using tools like Helium10 and Amazon Brand Analytics to identify high-performing keywords and market trends.
Buyer Persona Development: Created detailed buyer personas to effectively target the right audience.
Competitor Analysis: Performed comprehensive competitor analysis to pinpoint market gaps and successful strategies.
2. Listing Optimization:
Detailed Research: Provided thorough research and specific requirements for optimizing product listings, including high-quality images and relevant keywords.
Market Trend Recommendations: Suggested adding more pack variations based on market trends, though cost constraints limited implementation.
Fulfillment Strategy – Prime Shipping Suggestion: Recommended shifting some inventory to FBA to offer Prime shipping, which the client partially adopted.
OUR IMPACT
Before MyTeamz:
Before November-Febuary
Units Order: 425
Order Product sales: $17,683.29
PPC Spend: $3,438.18
PPC Sales: $11,868.5
ACOS: 28.96%
After MyTeamz:
After Febuary-June
Units Order: 1,468
Order Product sales: $56,616.50
PPC Spend: $9,547.89
PPC Sales: $37,809.9
ACOS: 20.54%
WHAT THE CLIENT SAID
Partnering with MyTeamz was a turning point for our Amazon sales. Their expertise in advertising and commitment to our success made a significant impact on our business.
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Frequently asked questions
Here are answers to most common questions. Can’t find an answer? Call us!
To get started, simply book a call with us to assess if we can help you.
At MyTeamz, we believe every brand is unique. We take the time to understand your goals, target audience, and market position. Our bespoke solutions are tailored to meet your specific needs, ensuring maximum impact for your business.
Communication is at the heart of everything we do. You’ll have a dedicated project manager and access to our client portal, where you can track progress, provide feedback, and stay updated every step of the way.
Speed is key in e-commerce, and we prioritise timely execution. Most deliverables are provided within 24–48 hours, and we work proactively to meet tight deadlines without compromising quality.
MyTeamz rejects one-size-fits-all approaches. Every strategy we create is backed by research, data, and an understanding of your unique business dynamics, ensuring it’s tailor-made for success in your niche.
