69.07% INCREASE
IN UNITS SOLD
304.6% INCREASE
IN REVENUE
73.44% INCREASE
IN SALES
2 YEARS
WITH MYTEAMZ
Project overview
Category: Flavouring Extracts
Based in: USA
Embark on a captivating journey where strategic optimization transformed our client, a seller of flavoring extracts on Amazon. Witness an extraordinary transformation, turning the product from an underperformer into a sales powerhouse. This case study reveals the innovative tactics used to revitalize the listing, making it a beacon for those looking to elevate their Amazon game.

OUR CHALLENGES
The product faced a daunting challenge with 5% conversion rate. A comprehensive audit revealed unappealing images, lackluster SEO, and weak ranking juice of 524,900, paling in comparison to competitors with six to seven figures. The absence of a brand story and lifestyle images in Enhanced Brand Content (EBC) further hindered its potential, and alt text in the image back-end was nonexistent.
Our Steps
Strategic Approach:
To tackle these challenges head-on, we devised a multifaceted strategy aimed at resonating with the target audience and optimizing every facet of the listing.
- Buyer Persona Understanding: Conducted a detailed review and sentiment analysis to identify the buyer’s persona, understanding their pain points and aspirations.
- Compelling Content Optimization: Crafted a compelling title, bullet points, description, and image content to emotionally connect with buyers, addressing their specific needs and desires.
- Keyword Optimization: Utilized extensive keyword research, including insights from search query performance and competitor analysis. Incorporated high search volume and high-converting keywords to boost visibility and relevance.
- SEO Ranking Boost: Elevated the listing’s ranking juice from 824,900 to an impressive 5,310,209, surpassing competitors and capturing a larger audience.
- Brand Story Integration: Infused the listing with a captivating brand story, fostering trust and creating a meaningful connection with potential customers.
- Premium A+ Content: Upgraded from basic EBC to premium, featuring a beautiful carousel module with imagery highlighting every product feature and benefit. Introduced lifestyle imagery, allowing customers to envision themselves using the product. Included an inspiring recipe, adding value and motivation for customers to make a purchase.
OUR IMPACT
Before MyTeamz:
Total Order Items: 1,153
Units Order: 1,413
Order Product sales: £22,081.12
After MyTeamz:
Total Order Items: 1,790
Units Order: 2,389
Order Product sales: £38,297.32
conclusion
This case study stands as a testament to the transformative power of strategic optimization. By delving deep into the buyer’s mindset, implementing NLP strategies, optimizing keywords, and enhancing overall content, our client achieved unprecedented success on Amazon. The integration of a compelling brand story, premium EBC, and impactful video content further solidified the product’s position as a top choice for consumers.
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Frequently asked questions
Here are answers to most common questions. Can’t find an answer? Call us!
To get started, simply book a call with us to assess if we can help you.
At MyTeamz, we believe every brand is unique. We take the time to understand your goals, target audience, and market position. Our bespoke solutions are tailored to meet your specific needs, ensuring maximum impact for your business.
Communication is at the heart of everything we do. You’ll have a dedicated project manager and access to our client portal, where you can track progress, provide feedback, and stay updated every step of the way.
Speed is key in e-commerce, and we prioritise timely execution. Most deliverables are provided within 24–48 hours, and we work proactively to meet tight deadlines without compromising quality.
MyTeamz rejects one-size-fits-all approaches. Every strategy we create is backed by research, data, and an understanding of your unique business dynamics, ensuring it’s tailor-made for success in your niche.