Organic Traffic and Impression increase of 36.12%

Gallant Sports SEO Case Study

30.72% INCREASE

IN ORGANIC TRAFFIC AS PER GSC

41.05% INCREASE

IN IMPRESSIONS

36.12% INCREASE

IN ORGANIC TRAFFIC AS PER GA

2 MONTHS

WITH MYTEAMZ

Project overview

Category: Sports
Brand: galllantsports.co.uk
Based in: UK

Gallant Sports, a premium sports equipment provider, struggled with underperforming product listings that resulted in low sales and limited online visibility. Despite offering high-quality sports gear, their products were not reaching the right audience due to several SEO-related challenges.

OUR CHALLENGES

  • Non-optimised Titles – Product titles lacked relevant keywords, reducing their discoverability in search results.
  • Missing Keywords – Important search terms were not strategically incorporated, leading to lower rankings.
  • Poor-Quality Images – Low-resolution images failed to capture customer interest, reducing engagement.
  • Incomplete Descriptions – Lack of detailed product descriptions made it difficult for customers to make informed decisions.
  • Limited Visibility – Due to these factors, the listings struggled to attract organic traffic, resulting in lower conversions and sales.

Our Steps

To improve product visibility and conversions, we implemented a comprehensive optimization strategy:

  • Title Optimisation – Revised product titles with relevant high-traffic keywords for better search rankings.
  • Keyword Integration – Conducted keyword research and strategically placed them in titles, descriptions, and meta tags.
  • High-Quality Images – Enhanced product images with professional visuals, optimized sizes, and alt tags.
  • Detailed Product Descriptions – Crafted engaging, informative, and SEO-friendly descriptions highlighting key features and benefits.
  • Technical SEO Enhancements – Improved page speed, mobile responsiveness, and structured data markup for better indexing.

OUR IMPACT

📈 Traffic Growth: From 3.06K to 4K (+30.72%)

📈 Impression Increase: From 475K to 670K (+41.05%)

📈 GA Traffic Increase: From 2796 to 3806 (+36.12%)

📈 Higher Click-Through Rate (CTR): Improved metadata and visuals resulted in better user engagement.

📈 Boosted Sales: Increased traffic and improved listing quality led to higher conversions and revenue.

Traffic Comparison

conclusion

By optimizing product listings with a strong SEO strategy, Gallant Sports significantly improved its online visibility, organic traffic, and sales. This case study demonstrates the impact of SEO in driving eCommerce success.

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